4m Espresso is a busy cafe in Unanderra, it was undergoing a major refit and needed a brand mark to match the new interior. The logo needed to evoke a sense of Italian heritage, craftsmanship, and the artistry behind coffee making. The logo was made from 4 lines that represent the perfect cup of espresso.
The 4 M’s of Espresso represent:
Macinazione – the correct grind
Miscela – the correct coffee blend
Macchina – the espresso machine
Mano – the Barista
- Shop fascia